In 2010, Prime Minister of Vietnam signed a decision to improve the quality of Vietnamese goods and products in 2020 to promote quality products Vietnam when integrated into the global market economy. At present, the quality of Vietnamese products is evaluated on the basis of management systems advanced US and the EU, such as ISO 9000, ISO 14000, TMQ, GMP, HACCP Q.base and which are recognized in global markets. However, the history of quality management of businesses remains controversial.
Will ISO ISO certified companies manufacture products?
ISO-certified companies find all the ways to demonstrate that they have the ISO certification. Some companies are trying to emphasize that their products are certified as ISO products to make an impression with consumers. What few know is that the ISO certificate does not give any specific product, but it is for companies or parts of companies with a quality management system in accordance with the requirements of the international standard ISO 9001: 2000 (or ISO 9001: 2008 ). And, of course, despite being ISO certified companies, products manufactured by enterprises technological chains in the US, Japan and Europe have different quality of products manufactured by the production lines in China.
In the context of quality Vietnamese products are the problems that face consumers and manufacturers, the ISO system does not meet the expectations of many business owners; certificates are only passports to help companies comply with the basic mandatory requirements by some foreign partners or qualifications to brag to customers, rather than a determination confirmed to maintain and pursue quality to meet the real needs. Many ISO documents have been prepared only to meet the requirements of "essential" but not to increase the efficiency and effectiveness of business; business owners do not pay adequate attention to ISO and ISO certificates are considered jewels of public affairs rather than an internal solution to improve the performance of organizations.
According Pho Duc Son, Director of Quality and Standard Institute Vietnam, many companies do not adequately understand about the ISO so I put too many expectations on the ISO and then are disappointed. ISO is not a magic wand that can solve all the problems of management activities of production and business activities, or business operation and in general.
The ISO only give general instructions for a quality management system requirements to help businesses gain the ability to offer products with stable quality and meet customer needs and legal requirements, including regulations under the Act rather a comprehensive solution covering all important business issues such vision, mission, objectives, strategic direction and corporate strategy, business strategy, organizational structure, management principles and operation, performance, and other problems in humans, the environment and corporate culture.
Even when manufactured products meet quality requirements, there is no guarantee that the product will sell well unless the company adopts brand and effective marketing plans and aftermarket services. Not all companies with ISO certification are equipped with sufficient elements to manage a business management system.
The ISO alone cannot help turn a weak business with many problems in an efficient business.
Nguyen Manh Hung, Vice President and Secretary General of Standards and Consumer Association of Vietnam (VINASTAS) said that there should be more forums to assess the effects of actual construction and implementation of ISO in Vietnamese companies, as lead out on forums about the corporate culture and brand building. If the solution does not bring effective results for businesses, we have to re-evaluate the use of solution providers or solutions.
Standards Generalization Of Vietnamese Products
The facts show that the number of Vietnamese goods does not meet customer demand; according to the Consumers Association, the Vietnamese market is delicious cake for foreign retailers, growth in imported into Vietnam for 5 years average goods increased by 21.3 percent per year. This shows that Vietnamese goods has not complied with its customers.
According to Nguyen Manh Hung, Vietnamese producers have to think about improving the quality of internal product instead of worrying about the market share that will be occupied by foreign producers. More importantly, how are national companies produce better quality products with most competitive prices? How can you meet the criteria of "Vietnam products have high quality"?
For a long time, Chinese products have been prevailing on the market; many items are imported from Vietnam, like toothpicks, wipes, plastic toys, clothing, footwear, beverages and confectionery. Since then, domestic products have been back on the market; however, the materials used to produce Vietnamese goods are imported; hand, the quality and design of Vietnamese products are lower than some goods from other countries, especially Thailand products that are easily imported into Vietnam through Cambodia and the Gulf of Thailand.
The products of Thailand are better than Chinese products in terms of quality and design. Some Vietnamese goods such as plastics, textiles, agricultural products and foods are better than Chinese products; However, if companies still not improving the quality and design of products and reduce product costs, Vietnamese products do not compete with foreign products from Asia, Europe and the USA .; in particular, Vietnam has committed to removing barriers such as tariffs after joining a free trade agreement, the Trans-Pacific (TPP), ASEAN-EU, EU Vietnam, Vietnam South Korea, ASEAN-Canada Alliance, Vietnam - EFTA Vietnam Customs Union. This will help many leading retailers to bring goods and get market share in Vietnam.
Besides marketing strategies, Vietnamese enterprises have not actually taken to promote the advantages of domestic products. Vietnamese people also tend to prefer the use of foreign products due to bias with domestic products, leading to a skewed consumption behavior of the Vietnamese people. To reactivate the Vietnamese trade, Vietnam needs a lot of efforts to change the mindset of business of manufacture of manufacturers, distributors and retailers, and above all, the government should take appropriate measures in line with the trend of integration strategies.